Straightforward guidance on websites, online presence and getting found locally — written in plain language, without the marketing jargon.
Most small businesses don't have a visibility problem — they have a setup problem. Here are the common reasons you're not appearing in local searches, and how to fix each one.
Your homepage has about three seconds to convince a visitor they're in the right place. Here's the simple structure that works, regardless of what industry you're in.
The majority of people searching for local businesses are doing it from a phone. If your site was designed on a desktop and shrunk down, you're losing customers you never knew you had.
A website isn't a one-time purchase. This short annual checklist catches the problems that quietly cost you enquiries — broken links, outdated details, slow pages and expired domains.
Most small business websites don't fail because the writing is bad. They fail because the writing doesn't answer the one question a visitor is asking: can you solve my problem?
Agency, freelancer, or DIY builder — each has real trade-offs. Here's an honest breakdown of what you actually get from each, and the questions worth asking before you commit.
I'm always happy to talk through a specific situation. If you're unsure whether your website is helping or hurting your business, reach out — I'll give you an honest read with no obligation.
Tell me about your business and I'll send a free preview — nothing to pay until you're happy with it.