Portfolio

Websites built to do a specific job

Every project starts with the same question: what does this business need a visitor to do? Here's the kind of work I take on — the problem, what I built, and what it achieved.

Designers choosing a colour palette and layout for a client website project
Service business

Local service website

The challenge
A contractor relying on word of mouth had no website — customers couldn't find services, hours or a way to request a quote.
What I built
A one-page site with services, service area, testimonials and a prominent quote-request form, plus Google Maps setup.
The result
A clear enquiry path from any device, and a business that now shows up when locals search for its services.
  • Mobile-first layout
  • Quote request form
  • Google Maps setup
Digital checklist showing a completed website task and confirmation process
Retail & bookings

Salon booking site

The challenge
A salon was managing every appointment through phone calls and social media messages, losing bookings after hours.
What I built
A service menu with pricing, a booking request flow, and a gallery showing real work — all optimised for phones.
The result
Fewer phone interruptions, more enquiries outside opening hours, and a professional presence that matched the salon itself.
  • Service & pricing pages
  • Booking requests
  • Photo gallery
Business owner reviewing website traffic and search engine ranking data
Growth

Search & content setup

The challenge
An established business had a website nobody could find — no structure for search engines and slow-loading images.
What I built
Rebuilt page structure with proper headings, optimised every image, added meta descriptions and connected search analytics.
The result
Faster pages, clearer structure, and a site eligible to appear in the searches customers were already making.
  • SEO structure
  • Image optimization
  • Analytics
Interface design concepts and layout planning for a website project
Professional services

Consultant personal brand

The challenge
A consultant needed a credible online presence to send to prospective clients, instead of a social media profile.
What I built
A focused personal site with services, background, results and a direct callback request form.
The result
A professional link to share in proposals and emails that establishes credibility before the first call.
  • Personal brand site
  • Lead capture
  • Mobile optimised
Designer presenting wireframes and layout concepts during a client planning session
Redesign

Outdated site redesign

The challenge
A business had a website built years ago that didn't work on phones and looked dated compared to competitors.
What I built
Complete redesign on a modern mobile-first foundation, reorganised content and a simplified navigation structure.
The result
A site that finally reflects the quality of the business and works flawlessly on the device most customers use.
  • Full redesign
  • Content reorganisation
  • Modern layout
Marketing and search optimisation overview for a small business website
New business

Brand-new business launch

The challenge
A new business opening locally had nothing online — no domain, no site, no presence in local searches.
What I built
Domain registration, one-page launch site, local business listing setup and contact details across every page.
The result
A business that could be found and contacted from day one of opening, with everything set up ready to update.
  • Domain & hosting
  • Google listing
  • Launch site
Built in

Every project includes this

Regardless of size or budget, these fundamentals go into every website I build.

  • Designed mobile-first — tested on phone, tablet and desktop
  • A clear, obvious next step on every page
  • Contact details that work with one tap
  • Fast-loading, optimized images
  • Search engine basics done properly
  • A free preview before you commit
Developer working on responsive website layouts across different screen sizes
Industries

Who I build for

Any small business that needs to look credible online and make it easy for customers to get in touch.

Contractors & trades
Restaurants & cafés
Salons & barbershops
Fitness & wellness
Professional services
Retail & e-commerce
Real estate
Personal brands

Want your business to look like this?

Send me your details and I'll build you a free preview — you'll see exactly what your website could look like before you pay anything.